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SHAUNV

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Whole Foods Executive Used Alias: Used Online Alter Ego to speak about company

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John P. Mackey, the co-founder of Whole Foods Market, has never lacked for personality.

He is a self-described vegan and libertarian who pays himself $1 a year as chairman and chief executive and maintains a blog on the company's Web site where the posts are occasionally barbed.

As it turns out, that was only the half of it. For seven years, Mr. Mackey had an online alter ego.

John P. Mackey used the name Rahodeb as his chat board name when speaking about his company, Whole Foods, and a rival, Wild Oats.

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{"commentId":859524,"authorDomain":"SVForbes"}
Mr. Mackey's alias surfaced in a footnote in a 40-page court document filed on June 6 by lawyers for the Federal Trade Commission, which is trying to block Whole Foods' acquisition of Wild Oats on the ground that it would limit competition among natural and organic groceries.
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  • 3 votes
Reply#1 - Thu Jul 12, 2007 10:51 AM EDT
{"commentId":860091,"authorDomain":"PHATjoe"}

Wow what an interesting find! I wonder how many corporate execs are on Newsvine?

{"commentId":860091,"threadId":"124600","contentId":"832740","authorDomain":"PHATjoe"}
  • 2 votes
Reply#2 - Thu Jul 12, 2007 1:31 PM EDT
{"commentId":860094,"authorDomain":"SVForbes"}

Interesting thought!

{"commentId":860094,"threadId":"124600","contentId":"832740","authorDomain":"SVForbes"}
  • 2 votes
#2.1 - Thu Jul 12, 2007 1:32 PM EDT
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{"commentId":860296,"authorDomain":"SVForbes"}
ShaunVDeleted
{"commentId":860299,"authorDomain":"SVForbes"}

There are a few that are highly suspect for various reasons.

{"commentId":860299,"threadId":"124600","contentId":"832740","authorDomain":"SVForbes"}
  • 2 votes
Reply#4 - Thu Jul 12, 2007 2:29 PM EDT
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