
When YouTube pitched its new ad format, it described to me the semi-transparent overlay ads as "something that has not been available before." It probably should have added: "on YouTube."
It all ended with a perfect marketing opportunity for VideoEgg, which quickly plastered the words "Welcome, YouTube. Seriously" on its site. They were followed by: "We invented the video overlay ad about a year ago. We are delighted that the market is finally catching on to a vital new approach to video advertising."
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