
PORTLAND, Ore. — Most states don't recognize gay marriage — but now Hallmark does.
The nation's largest greeting card company is rolling out same-sex wedding cards — featuring two tuxedos, overlapping hearts or intertwined flowers, with best wishes inside. "Two hearts. One promise," one says.
Hallmark started offering "coming out" cards last year, and the four designs of same-sex marriage cards are being gradually released this summer and will be widely available by next year. No sales figures were available yet.
"When I have shopped for situations like babies or weddings for gay friends I have good luck in quirky stores," said Kathryn Hamm, president of the Web site gayweddings.com.
Hallmark recognizes an untapped market. I've been buying cards at the gay bookstores for years, but this means the selection will expand, which I like.
...the selection will expand, which I like.
It's a great idea, IMO. Obviously there is a market for such cards.
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