Visit ShaunV's column >>

SHAUNV

I am not surprised that Dog reversed spells God!
Add To Watchlist
Articles Posted: 0; Links Seeded: 6392
Member Since: 2/2007

Hallmark Begins Selling Same-Sex Wedding Cards

advertisement

PORTLAND, Ore. — Most states don't recognize gay marriage — but now Hallmark does.

The nation's largest greeting card company is rolling out same-sex wedding cards — featuring two tuxedos, overlapping hearts or intertwined flowers, with best wishes inside. "Two hearts. One promise," one says.

What's this?
Who's leading the conversation?
This visualization below allows you to see the impact that each user has on the current conversation. The top row contains the group of users who have had the most impact, the 2nd row the group of users who have had the 2nd most impact (et cetera). Users with similar impact are grouped together, and the average score of the group is shown to the left of the group. The author of the article is also shown on the left, in their corresponding group. Each user's score is based on the number of comments the user has made plus the number of votes their comments have received. The scores are calculated relative one another, so while their absolute value is not particularly important, their relative difference does indicate a larger difference in impact on the conversation.
6.2
{"commentId":2525777,"authorDomain":"SVForbes"}

Hallmark started offering "coming out" cards last year, and the four designs of same-sex marriage cards are being gradually released this summer and will be widely available by next year. No sales figures were available yet.

"When I have shopped for situations like babies or weddings for gay friends I have good luck in quirky stores," said Kathryn Hamm, president of the Web site gayweddings.com.

{"commentId":2525777,"threadId":"336232","contentId":"1769247","authorDomain":"SVForbes"}
  • 2 votes
Reply#1 - Thu Aug 21, 2008 8:57 AM EDT
{"commentId":2525969,"authorDomain":"chum"}

Hallmark recognizes an untapped market. I've been buying cards at the gay bookstores for years, but this means the selection will expand, which I like.

{"commentId":2525969,"threadId":"336232","contentId":"1769247","authorDomain":"chum"}
  • 3 votes
Reply#2 - Thu Aug 21, 2008 9:16 AM EDT
{"commentId":2526018,"authorDomain":"SVForbes"}
...the selection will expand, which I like.

It's a great idea, IMO. Obviously there is a market for such cards.

{"commentId":2526018,"threadId":"336232","contentId":"1769247","authorDomain":"SVForbes"}
  • 3 votes
#2.1 - Thu Aug 21, 2008 9:20 AM EDT
Reply
{"canLink":false,"threadId":"336232","isPrivate":false}
Leave a Comment:
You're in Easy Mode. If you prefer, you can use XHTML Mode instead.
As a new user, you may notice a few temporary content restrictions. Click here for more info.
{"threadId":"336232","contentId":"1769247"}
Start TrackingStart Tracking
Stop TrackingStop Tracking